TAXEDU portal welcomes more than 10 000 monthly visitors
Since its launch at the end of 2017, the TAXEDU portal has evolved into the EU’s leading website for tax education. Let’s find out more about its incredible growth.
TAXEDU, a European Union pilot project, was developed to help educate young European citizens about tax and how it affects their lives. Today, the portal boasts games, e-learning material and microlearning clips to make learning about tax fun and engaging for digital-savvy learners.
User visits
The number of visits to the portal has increased substantially since last year. From February to September 2018, an average of 3 260 visits per month was recorded. This grew to a staggering average of 10 500 visits per month during the February to April 2019 period.
This impressive increase is primarily attributed to extensive and optimised advertising on digital networks and the continuous improvements made to the portal’s content and functionalities. The campaigns that ran on Facebook, Instagram and Search and Display Networks, were successful and attracted targeted users. These include national educators, teachers, vocational trainers, university lecturers and, of course, youth – the next generation of taxpayers. However, 19 % of visits came through other search engines.
The most visited sections of the portal are its homepage and Teachers’ corner – in all linguistic versions. The Training Catalogue, Cool stuff and Forum sections also attracted the interest of visitors. On average, they spent almost 1 minute and 30 seconds on the website which indicates that the content matched what they were looking for. Instagram users liked the polls with examples over following the 2QT adventures as they were much more interactive. FB users appreciated both the polls and videos.
Geographical spread
When it comes to where users are located, Romania continuously comes out on top of country statistics. Data from December 2018 to January 2019, showed Romanian users accounted for 37 % of the total reported users. This is due to country’s launch of the European pilot project TAXEDU as part of a wider economic and financial education programme for Romanian citizens. Users from Spain and Italy also actively consulted the portal.
From February to April 2019, Romania again accounted for 30 % of the total reported visitors, followed by Germany and Cyprus.
The continual growth of the portal’s popularity ensures TAXEDU’s initiatives are communicated to all EU member countries – ultimately educating the next generation of European taxpayers.